Privacy policy

This Privacy Notice clearly describes how and for what purposes we treat all the personal data that you provide us. The Treatment we give to your Personal Data is in accordance with the Federal Law on Protection of Personal Data Held by individuals, its Regulations, and the Guidelines of the Privacy Notice. The capitalized terms included in this Notice are understood to refer to the definitions contained in the Law, the Regulations, the Guidelines, or those established in this Notice.

Tourist Services Hacienda del Sur, S.A. de C.V., with address at Calle 66 – 446, Colonia Centro, Postal Code 97000, Mérida, Yucatán. is a company committed to protecting your privacy.

For the purposes indicated in this Privacy Notice, Servicios Turísticos Hacienda del Sur, S.A. de C.V., you may collect your personal data in various ways: when the information is provided directly by you; when you visit the internet sites of Servicios Turísticos Hacienda del Sur, S.A. de C.V .; when you use the services offered by Servicios Turísticos Hacienda del Sur, S.A. de C.V., online by the data that you authorize to take to Servicios Turísticos Hacienda del Sur, S.A. de C.V., its social networks (Facebook, twitter, LinkedIn, google, etc.) or when connecting to the WiFi that Servicios Turísticos Hacienda del Sur, S.A. de C.V., if applicable, offer you; and when we obtain information through means other than those mentioned above and that are permitted by applicable laws. The personal data obtained by the aforementioned means are:

1. Identification data: name (s), surname (s), address, home phone number, cell phone and / or work, marital status, signature, email, gender, age, date of birth, username and password .
2. Financial Data: cardholder name, credit card number, expiration date (in case of online transactions).
3. Billing Data: name or denomination or company name, RFC, tax address.
4. Preference Data: Related to the room, required services and / or reason, travel preferences and special requirements. We do not collect data that reveals aspects that may give rise to discrimination, such as race or ethnicity, health status, genetic information, religious, philosophical and moral beliefs, union affiliation, political opinions, or sexual preference (the “Sensitive Personal Data”).

The Personal Data obtained is processed for the following purposes:
A. Identify you as a customer and provide you with the service you need;
B. Evaluate and improve the way we provide our services;
C. Charge for our services;
D. The images and sounds captured by the video surveillance cameras will be used for your safety and that of the people who visit us;
F. Analogous, related, and compatible purposes with the above, in accordance with the Law. You will have a period of five (5) days to express your refusal to process your Personal Data for purposes that are not necessary, nor did they give rise to the legal relationship with OTP.

Your Personal Data will not be transferred, except for your express consent.
Notwithstanding the foregoing, we may transfer your Data, even without your consent, in the cases provided by
the Law, the Regulations, and the Guidelines.

The protection of Personal Data is guaranteed and they are protected by administrative, technical, and physical security measures, to prevent their loss, alteration, destruction, use, access, or improper disclosure.

You have the right to request access, rectification, cancellation and opposition to the processing of your Personal Data (the “ARCO Rights”). In addition, you have the right to request the revocation of the consent granted and the limitation of the use of Personal Data. To exercise your rights, you must send an email to so that we can send you an application form, which you must fill out and send to us by that same electronic means.

You can also carry out this procedure in person at our offices.

For security and in accordance with the Law, it is mandatory that every request is accompanied by the information that allows us to verify the identity of the applicant, and where appropriate, their legal representative. Consequently, your request must be accompanied by the following documentation:

A. Application Form duly completed and signed;
B. Simple copy of the holder’s identification;
C. In the case of acting through a legal representative, a simple copy of the public deed stating the power of the legal representative and a simple copy of the identification thereof;
D. Address, telephone, and email;
E. Acceptance or refusal to be notified via email;
F. Clear and precise description of the Personal Data with respect to which you wish to exercise your ARCO Rights;
G. Where appropriate, specifically indicate what data must be corrected and how it must be read correctly;
H. Where appropriate, express statement to revoke consent to the processing of your Personal Data;
I. Any other information that allows us to identify your Personal Data.

We inform you that we keep a record of all applications submitted. Likewise, in the event that the submitted application is incomplete, we have the right to request the missing information.
The applicant guarantees that the Personal Data provided is accurate, complete and real. Consequently, the applicant is responsible for any damages caused by falsehood or
identity theft. We will process your requests in the manner and times established in the Law and its Regulations. We promise to respond no later than 20 (twenty) business days from receipt of the Request. Said Term may be extended for up to another 20 (twenty) business days as long as it is for justified cause and the holder is notified.
In case of requesting access to your Personal Data, they will be provided to you electronically. In case of expressly requesting it, they will be sent to his address in a simple copy.

You have the right to revoke your consent to the processing of your Personal Data. The procedure, requirements, and contact information to revoke your consent will be the same as the procedure
previously established to exercise your ARCO Rights. If you do not express your opposition in the terms indicated in this Notice, it will be understood that you have given your consent to do so.

From time to time and in accordance with the Law, Servicios Turísticos Hacienda del Sur, S.A. de C.V., you can modify or update this Notice. In that case, you can review any update through our website at

In the event that you use electronic means in relation to your personal data, cookies will be generated in order to provide you with a better service. Cookies are small pieces of information that are sent by the website to your browser.
Cookies are stored on your computer’s hard drive and are used to determine your preferences when you connect to the services of our sites, as well as to track certain behaviors or activities carried out by you within our sites. In some sections of our site we require that the client have cookies enabled since some
of the functionalities require these to work. Cookies allow us to:

a) Recognize it when entering our sites and offer you a personalized experience,
b) Know the personal configuration of the site specified by you, for example, cookies allow us to detect the bandwidth that you have selected when entering the home page of our sites, so that we know what type of information is advisable to download,
c) Calculate the size of our audience and measure some traffic parameters, since each browser that accesses our sites acquires a cookie that is used to determine the frequency of use and the sections of the sites visited, thus reflecting their habits and preferences. , information that is useful to us to improve content, headlines and promotions for users. Cookies also help us track some activities, for example, in some of the surveys that we launch online, we can use cookies to detect if the user has already filled out the survey and avoid displaying it again, if they have. The “help” button found on the toolbar of most browsers will tell you how to avoid accepting new cookies, how to make the browser notify you when you receive a new cookie or how to disable all cookies. However, cookies will allow you to take advantage of the most beneficial features that we offer, so we recommend that you leave them enabled.

If you have questions about this Notice, the treatment of your Personal Data or your rights, please do not hesitate to contact our Personal Data Protection Officer by sending an email to